Thursday, November 20, 2014

High Fashion and Augmented Reality


It's no surprise that the fashion world is jumping on revamping the look of tech devices such as fitBit and Google Glass. Those that can afford trendy tech gadgets are usually those that may spend a little more on high fashion.

Diane Von Furstenberg, a fashion icon, revealed her version of the Google Glasses at London Fashion Week. These glasses are now available for $1800. With a lot of talk about how Glass looks, it is interesting to see Google looking to partner with different companies and designers to better the look.

Wearable augmented reality is a natural match for designers. Fashion designer Marga Weimans launched a first ever augmented reality dress in Amsterdam Fashion Week 2013. The hyperfabric dress allowed the dress to be updated from a distance, making it possible to adapt based on geolocation or change of season.

Augmented reality is changing a lot on both the tech and social aspects of society and there is a lot left to be seen. I expect there to be more collaboration between the fashion and tech world.

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